OUR 3-STEP PATH TO RETAIL SUCCESS
RETAIL READINESS
BRAND PR & SELL-In
BRAND PR & SELL-In
Even the best new brands and products have difficulty finding their way onto retailer shelves; the hurdles are high and the landmines many. Launching new products into retail is not for the inexperienced, the poorly funded, nor the faint of heart! This is an art and a science!
Luckily, you can now have an experienced and accomplished a
Even the best new brands and products have difficulty finding their way onto retailer shelves; the hurdles are high and the landmines many. Launching new products into retail is not for the inexperienced, the poorly funded, nor the faint of heart! This is an art and a science!
Luckily, you can now have an experienced and accomplished advocate and ally in APEX! We excel in getting new brands and products 'Retail-Ready' by collaborating on all aspects of your product proposition, messaging, branding, presentation, key selling points, etc. to put you in the absolute best possible position to gain significant retail distribution.
We understand Retail and the secret levers to pull to gain retailer support and acceptance,.... and we will share those industry secrets with you!
BRAND PR & SELL-In
BRAND PR & SELL-In
BRAND PR & SELL-In
Once your brand/product is 'Retail-Ready', we embark on a proven strategy to begin marketing your brand to large, midsize, and smaller retailers based upon mutually aligned channel and customer priorities.
Each retailer has its own unique set of criteria for considering new suppliers and we have worked with nearly all. We speak in retai
Once your brand/product is 'Retail-Ready', we embark on a proven strategy to begin marketing your brand to large, midsize, and smaller retailers based upon mutually aligned channel and customer priorities.
Each retailer has its own unique set of criteria for considering new suppliers and we have worked with nearly all. We speak in retailers' native language and know how to bring visibility to your brand in the most impactful and efficient ways. We create a narrative and position your brand within the market to the trade and to key decision-makers in a way that helps them to fill a white space. This is an exceptionally important criterion for success and is both an art and a science.
APEX is uniquely skilled in building a brand PR strategy that generates interest to help grow distribution within the trade!
SALES OPTIMIZATION
BRAND PR & SELL-In
SALES OPTIMIZATION
There is an adage in retail that most experienced brands know well:
"Getting on the retail shelf is hard,...but staying on the shelf is much harder!"
Once APEX gains distribution on your new brand/product, we then begin the hard work of optimizing your sales using our expert knowledge and all the tools available, We provide strategic and
There is an adage in retail that most experienced brands know well:
"Getting on the retail shelf is hard,...but staying on the shelf is much harder!"
Once APEX gains distribution on your new brand/product, we then begin the hard work of optimizing your sales using our expert knowledge and all the tools available, We provide strategic and tactical guidanceto you every step of the way.
Each retailer is unique and requires a customized approach to optimizing profitable revenue. There is not a one-size-fits-all solution which is why we approach our traditional Broker responsibilities differently than our competitors. APEX does not represent a full bag of Suppliers; we represent only '1' Supplier per Category, and we represent no more than '5' Suppliers in total. We are fully invested in, and dedicated to your success!
We focus on generating quick revenue for your brand and on profit maximization. We put your brand in the best possible light to continue to grow in the market and across retailers year after year. APEX is your contracted, fractional, outsourced Sales & Marketing Department:
YOUR SUCCESS IS OUR SUCCESS!