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CPG Consulting & Fractional Sales & Marketing Support

Replace COMPLEXITY with CERTAINTY!

Learn More

CPG Consulting & Fractional Sales & Marketing Support

Replace COMPLEXITY with CERTAINTY!

Learn More

Consumer product innovation, launch, sales, & Marketing SUPPORT

We guide new and existing brands to retail success!

We are a lean, nimble, accomplished team with >50 years of diverse new product development, brand building, sales, marketing, distribution, and broker management success! - Your success is our success!

We help you navigate the murky & turbulent waters in building your brand - at a fraction of the price!

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Diverse functional expertise that delivers results

Our expert team guides you through the critical elements for achieving brand success:

Idea & Concept Review
Brand Strategy & Refinement
Go-to-Market Development
Marketing & Sales Strategy
Fractional Sales Leadership
Retailer Sell-in Strategies
Account Management Services
Trade Investment Strategies
Broker & Sales Team Management
Sales & Marketing Support

CUSTOMIZED SERVICES TO MEET YOUR BUSINESS NEEDS:

SALES STRATEGY

Retail Execution

BRAND MARKETING

Your business is our business.

We are passionate about helping entrepreneurs with a product idea, new brands looking for guidance to prevent costly mistakes, or existing brands struggling to realize their full potential. Whether brand commercialization or retail development, we can help, and after decades in the CPG and retail space, we don't 'guess' what it takes to be successful, ...we know!

BRAND MARKETING

Retail Execution

BRAND MARKETING

You know your brand, we know the customer

Need help refining your product, fielding consumer research, optimizing branding or packaging, creating selling material, sales decks, or retailer collateral? Whatever sales or marketing assistance you need for ensuring success at retail we're here to guide you in making smart and economical decisions. - We put you on a path to retail success!

Retail Execution

Sales leadership at a fractional price

We assist or lead in developing Go-to-market strategies, Channel development, pricing strategies, Account development, Broker services, or any other need of your business. You will have access to a highly experienced and accomplished partner every step of your growth journey. Don't hire hoping for results? - Let us save you time, money, and frustrations!

"Make sure you pick good people to build your business with, as they'll determine 80% of your success."

Barbara Corcoran - Investor, Businesswoman, Entrepreneur

Shark Tank, Innovation, Private Equity, Startups

PUT OUR EXPERIENCE TO WORK FOR YOU:

BRAND SUCCESS + RETAIL EXPERTISE!

15-YEARS National Grocery Retail Buying/Merchandising
14-YEARS Sales/Business Development for Fortune 200
5 -YEARS Sales/Trade Planning for Global 500
8 -YEARS VC/PE backed CPG startups
13-YEARS Pet Sales & Marketing
10-YEARS Broker Management

The BIG Mistake:

Most startups believe the key to gaining retail distribution is simply choosing the 'right' Food Broker to represent them. - This is just NOT TRUE!

The primary key to retail success is the strategy and planning done prior to choosing a Broker - This is where APEX excels!

About APEX Retail Solutions

Our Experience

After decades in retail leadership launching and leading major consumer package good brands across all Retail channels, we recognize more than ever the need that entrepreneurs and novice brands have to access experts within the industry to provide experienced and cost-effective guidance to help them navigate the complicated Retail landscape. Not all of us have access to the 'sharks' on ABC's 'Shark Tank', but now you can have the next best thing in proven expertise and guidance, at a fraction of the price!

We offer innovators and small CPG businesses a personalized 'shark' experience without ever leaving your office!

Our Approach

Our Experience

Our service is rooted in high levels of up-front alignment and collaboration. We want to clearly understand your goals, challenges, timelines, success criteria, and your budget.

Our initial consultation is FREE; this is where we will discuss your unique business needs, challenges, and goals. From this discussion, we will develop a tailored roadmap and a detailed project plan that includes key deliverables, timelines, milestones, and an initial fee estimate. Although this is a consulting relationship, you should see APEX as your outsourced, full-service Sales & Marketing department. However, NO large team expense, NO risk, and NO learning on the job!

Why Us?

Our Experience

Why Us?

Simply, we have delivered industry-leading growth and success to new brands and to those who've struggled to gain a footing in traditional Retail. We know the proven paths to success. We know how to avoid the traps and pitfalls that trip up others, and we help chart the most efficient and cost-effective path to brand success, all while saving you time, money, and frustration!

We all know brands that show up at every trade show but never can break through and gain any meaningful retailer distribution. They can't figure out alone what is missing, and unfortunately, they don't even know where to turn. This is where APEX helps,...and we can help you!